New Serena® Cellular Shades from Lutron Named "Product of the Year" by Electronic House Magazine

Coopersburg, PA (January 11, 2012) – Energy-saving lighting control manufacturer Lutron Electronics is pleased to announce that its new Serena cellular shades have been awarded a Product of the Year Award by Electronic House magazine. Serena shades won in the Motorized Window Treatments category.

Introduced in November of 2011, Serena cellular shades are battery-powered, remote controlled, and have a starting price of $299. Serena shades allow homeowners to create the perfect movie-watching environment in living rooms, ensure privacy in the bathroom, and turn bedrooms into the ultimate relaxation chamber - all with a remote control.

Additionally, the shades feature new, patent-pending Triathlon™ power technology, which extends the shade’s battery life up to three years. Using standard D batteries, Serena can be installed as quickly and easily as hanging a picture, but without any damage to the walls.

According to Electronic House officials, products were reviewed and selected by a panel of consumer electronics industry experts, along with the editors of Electronic House and CE Pro magazines.

Visit www.serenashades.com to view the complete Serena offering.

About Lutron Electronics (www.lutron.com)

Lutron Electronics, headquartered in Coopersburg, Pennsylvania, designs and manufactures energy-saving lighting controls, automated window treatments and appliance modules for both residential and commercial applications. Its innovative, intuitive products can be used to control everything from a single light, to every light, shade and even stand-by power in a home or commercial building. Lutron products make any space more versatile, while enhancing ambiance, comfort and productivity. They also save energy and make light bulbs last longer, making them an eco-friendly addition to the home and workplace. Founded in 1961, Lutron estimates that the installed base of its products saves the nation nearly 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. Lutron manufactures more than 16,000 energy-saving products, sold in more than 100 countries around the world.